Rate Card 2010

Journal Information

Circulation: 5,793

Issuance: 12 issues

Frequency: Monthly

Editorial Focus:
The primary objective of the Health Physics Society and its official publications is the development of scientific knowledge and practical means for radiation safety. Health Physics publishes information dealing with the safety of humans and their environment from ionizing and nonionizing radiation exposure. Articles include radiation safety recommendations and standards, radiation physics, nuclear physics, radiobiology, biophysics, radio ecology, waste disposal, radiation accident analysis, and applied and developmental work. Also published are letters, book reviews, software reviews, and news and notices.

Organizational Affiliation:
Official Journal of the Health Physics Society

Bonus Distribution/Special Opportunities:
Special Topical Issues and Supplements are published. Additionally, the Abstract Supplement for the Health Physics Society's Annual Meeting mails with the July issue in June.

Publisher: Jim Mulligan

Editor: Michael T. Ryan, PhD, CHP

Placement Policy: Precedes and follows editorial section and appears on covers.

Bonus Distribution is subject to change. Please contact your sales representative for more information.

Rates

Frequency	Full Page	1/2 Page	1/4 Page
1x	$1,560	$1,060	$750
3x	$1,465	$1,000	$710
6x	$1,380	$930	$670
12x	$1,280	$870	$615
18x	$1,200	$830
24x	$1,100	$775

Inserts

a. 2-page insert: 2.5 times earned B/W page rate.
b. 6-page insert: 6.5 times earned B/W page rate. Back-Up Rates Per Page: one-half earned B/W rate. Larger units, gate-folds, tip-ins, diecuts: rates upon request. Special handling charges, etc.: for unusual insert handling, rates upon request. Business reply cards: earned B/W rate. Larger size business cards: 2 times earned B/W rate.

Color Rates:

1 Color Process: $565
PMS Color: $645
3 and 4 COLOR: $1,445

Cover and Preferred Position Rates:

2nd Cover: earned rate plus 25%
3rd Cover: earned rate plus 25%
4th Cover: earned rate plus 50%
Page facing first page of text: earned rate plus 25%
Page facing contents: earned rate plus 25%
Preferred Position 1: Page facing 2nd cover: earned rate plus 25%

Corporate Discount:
LWW is pleased to offer a Corporate Discount Program based on prior year print and online advertising spend with LWW journals. Discount structure and spending levels are as follows:

Prior Year Spending	Level Discount
$500,000	1.0%
$750,000	1.5%
$1,000,000	2.0%
$1,250,000	3.0%
$1,500,000	4.0%
$2,000,000	5.5%
$2,500,000	7.0%

This discount is guaranteed for the calendar year and will be deducted from the gross for each invoice.

Requirement for Acceptance of Advertising: Subject to approval by Editor. New copy must be received by the Publisher two weeks before closing date.

Closing Dates

Issue	Space Reservation	Materials Due	Inserts Due
January	11/13/2009	11/19/2009	12/02/2009
February	12/15/2009	12/21/2009	12/31/2009
March	01/18/2010	01/22/2010	02/02/2010
April	02/12/2010	02/19/2010	03/02/2010
May	03/17/2010	03/23/2010	04/01/2010
June	04/15/2010	04/21/2010	04/30/2010
July	05/17/2010	05/21/2010	06/02/2010
August	06/15/2010	06/21/2010	06/30/2010
September	07/16/2010	07/22/2010	08/02/2010
October	08/17/2010	08/23/2010	09/01/2010
November	09/16/2010	09/22/2010	10/01/2010
December	10/18/2010	10/22/2010	11/02/2010

Mechanical Specs

Type of Binding: Perfect.

Journal Trim Size: 8 1/8" x 10 7/8"

Paper Stock
Inside pages: 80 lb. Gloss
Covers: 80 lb. Gloss

Page Sizes:

	Non-Bleed Size			Bleed Size
	Width		Height	Width		Height
Full page:	7"	x	10"	8 3/8"	x	11 1/8"
1/2 page horizontal:	7"	x	5"	8 3/8"	x	5 1/2"
1/2 page vertical:	3 1/2"	x	10"	4 1/4"	x	11 1/8"
1/4 page:	3 1/2"	x	5"

Submission of Ads:
We prefer and strongly recommend the submission of ads via High-Resolution Digital Media as follows: Required format is PDF/X1-a: Adobe Acrobat 6.0 + up. Media Requirements: CD- M. Electronic Transfer: Internet, FTP. Please contact your Production Associate prior to submitting a file via FTP or email. Laser proof must accompany all digital file submissions. Ads must be complete and sized at 100% (confirm final trim size of journal). Ad size needs to include necessary bleeds (minimum bleed allowance = 1/8" each side). All fonts and graphics must be embedded; Type 1 fonts are recommended. Ads must be saved as high resolution for print publication (Between 600 and 900 dpi for images containing pictures and text, 900-1200 dpi for black & white text). Four-color solids should not exceed SWOP density of 280%, maximum density of 300%. Convert all RGB to CMYK. Color ads must be accompanied by SWOP- certified proof (Kodak Approval, IRIS, etc.). For additional digital submission information, including distiller options for PDF files, please visit our website at: http://www.lww.com/resources/advertisers/guidelines.html. If you need additional help or have a question not covered, refer to http://www.ddap.org (Digital Distribution of Advertising for Publications) for more information on digital ad file preparation and submission.

Insert Requirements:
a. 2 page inserts and 4 page inserts (after folding) 8 3/8" x 11 1/8" Larger sizes upon request.
b. Multiple-leaf inserts to be supplied folded.
c. Trimming: 3/16" off head, 1/8" bottom, gutter and outside edge: margin for live matter 5/8" inside all edges of untrimmed insert.
d. Stock: 70 lb. minimum, 100 lb. text maximum.
e. Quantity: Consult Production Associate.
f. All inserts subject to approval by Editor. Copy should be supplied to Production Associate prior to printing inserts. Allow three weeks for approval.

Disposition of Reproduction Materials:
Destroyed after one year.

Other Information:
A business reply card will be accepted when run in conjunction with an advertisement of at least 1 page. Please check with the Production Associate for minimum and maximum sizes, paper stock, and binding requirements.

Online Advertising

Online Sales Opportunities: Advertising on the LWW eJournal Network provides efficient exposure to your target audience. Contact your advertising sales representative about LWW eJournal Network or visit http://www.lww.com/advertisingonline for more information.

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